How Voice Activated Robots Can Help Brands

The advantages of voice activated command-and-search features hit the mainstream in the recent past, and the world never looked back. Alexa, Amazon and Google all put their bids in. Along with a considerable amount of market share, they all took what we thought of the technology to the next level. Voice search is faster, more natural and easier to implement than the visual options that were being explored before by tech giants and geniuses.

The next step forward that has everyone excited is the voice activated robot. This gives companies the ability to capture even more business at the so called "moment of inquiry" (also known as the micro-moment) that includes the instant when a customer decides to convert a need into a real decision to make a purchase.

The idea for these robots may come straight out of an episode of The Jetsons. However, the reality of the voice activated robot may look quite different from the expectations of the average person.

First, voice activated robots will likely be integrated into the Internet of Things that is finding traction in the mainstream. This means that robots will take the form of everyday appliances. Not only will households of the future have walkaround robot maids, but there will also be robots in the infrastructure of the refrigerator, the toaster and even the light switches. You will be able to control these robots from remote locations as well - the modern security company has already incorporated this technology into the car and home alarms of today.

How will this new technology be able to help brands? The benefits are twofold. On the supply side, productivity will increase in the same way that robot AI would improve the productivity of a household. Processes are done with more efficiency with no need to compensate for human error. Multitasking becomes par for the course. Prioritization is less necessary, because robots don't forget.

On the customer facing side, the voice activated robot actually becomes a tool for integration into the lives of customers. Products will come fully compatible with voice command options and integration into home security and entertainment systems. The brands that look to become "app builders" for the IoT households and companies of the future will experience a great deal of success. Brands will build their names on how integrated they are into the new world of AI and machine learning.